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Casinos are known to provide free rooms and free meals to certain customers. More often than not it is a winning gambler at that point in time, and often it is supposed that the casino authorities pick the best gambler in the house to offer such complimentary services. Actually the customer that has been bestowed with these compliments may not be the best gambler in the house at all. In fact the best gambler in the house may have been one who has been losing money all the way through during that period of time. Actually what the casino does is identifies a customer with whom it may have potential long term business relationship.

If a customer is winning big then it enhances his chances of coming back to the casino. At this point this person may be identified as a returning customer. Providing free facilities as compensation such as free rooms and meals, it can help in building good customer relations and maintaining customer loyalty. It has got nothing to do with the best gambler in the casino at that point of time. The casino provides these facilities to attract a potentially profitable customer to return to the casino so that it can do more business with that client.

In fact, if the casino identifies a customer to be potentially very profitable for the casino that is one who will be able to invest lots in gambling then even if that person might be losing at that point of time. Even a losing customer who is likely to come back and spend heftily at the casino will be provided with free rooms and meals by the casino authorities. The myth about the best gambler in the house has gained tremendous popularity over the ages but the fact is the casino is only trying to execute a successful marketing plan.